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Editorial
Circulation
Advertising Rates and Specifications
Instructions to Advertisers
Deadlines
Additional Specifications
Changes and Cancellations
Advertising Terms
Errors in Advertising Materials
Frequency Discounts - Color - Special
Placement
Agency Discount
Production Services
Editorial:
Every issue of The Pharmacist
features engaging, provocative editorial content presented in an appealing
graphic style that attracts and keeps the interest of pharmacists in clinical,
chain and independent settings. Feature stories and departments cover topics
that affect the daily lives of pharmacists, both professionally and personally.
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Circulation:
Each month, the publication
is mailed to 27,000 licensed pharmacists nationwide. Issues are delivered
to pharmacists at their home address, as well as to directors and managers
at hospital pharmacy departments, chains and independent pharmacies. Additional
copies are distributed at important conferences throughout the year.
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Advertising Rates and
Specifications:
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Instructions to
advertisers:
| Ads should be submitted
electronically via e-mail or AdSEND, but they may also be faxed for typesetting
or sent via USPS or overnight mail:
Email:
ads@therph.com
AdSEND: PAWCP
The
Pharmacist
214 S. New Street
West Chester, PA 19382
Fax:
610-436-8820
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Deadlines:
Additional
Specifications:
-
Recruitment ads print B&W
at 85 LPI on uncoated stock.
-
Magazine prints to SWOP
standards.
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Ads are preferred in PDF format
and should be created in Apple Macintosh compatible software. Otherwise,
save as EPS or TIFF at a minimum of 300 DPI with all fonts embedded or converted
to outlines.
-
Pagemaker and Freehand files
are NOT accepted.
-
All fonts, logos and images
MUST be supplied with ad. If fonts are not supplied, an attempt will be made
to match them as closely as possible. Use only Type I or Adobe Type
fonts.
-
True Type or MultiMaster fonts
are NOT acceptable.
-
All images should have a minimum
of 300 DPI. Do NOT save images as JPEG.
-
The Pharmacist will not be
responsible for reproduction of artwork that does not meet these
requirements.
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Changes
and Cancellations:
There is no charge
for cancellation if cancellation occurs within two hours of placement. A
charge of $10 will apply to later cancellations. Minor alterations are gratis
if made prior to deadline day. No changes or cancellations can be accepted
on deadline day.
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Terms:
Net cash 30 days. The
Pharmacist reserves the right to require payment before acceptance of
advertising.
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Errors:
The Pharmacist is
not responsible for errors when an ad is accepted by phone. Credit
will be granted to advertisers for errors only when error would prevent applicant
from contacting advertiser.
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Frequency Discounts, Color and Special
Placement:
Agency Discount:
Recognized advertising
agencies receive discount of 15% gross billing, as long as payment is made
within 30 days. The Pharmacist shall have the right to hold the advertiser
and/or agency jointly and separately liable for such monies due and payable
to The Pharmacist for advertising published that advertiser and/or agent
ordered.
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Production Services:
The
Pharmacist retains the right to reject or terminate any
advertisement at any time at its
discretion. |
